Posted on Thursday, 5th August, 2010
Chances are good if you own a small business that you are mystified by the miracle and magic that is Facebook. My clients (and friends for that matter) ask me at least once a day how they can make Facebook work for their business.
The simple answer is, start getting engaged. Today I stumbled on an article by Darren Rowse, founding father of a magical site call ProBlogger.net. In it he discusses five ways to use Facebook to Drive Traffic, Build Brand awareness, and Increase Reader Engagement. Methods vary from the using custom landing pages to doing promotional give aways. At the end of the day you need to:
- Identify your audience – Hard to target your writing if you don’t know who you’re writing to (but you remember that from your 9th grade English class right?)
- Give them what they want – Once you’ve identified who your audience is, cut to the chase and give them what they want! We all spend too much time on the internet as it is, cut the fluff and get down to business.
- Cast your net - Once you’ve delivered to your target audience, cast your net again. This time aim for your potential audience and figure out what the clients you want might need. This shouldn’t be an after thought, but it shouldn’t be the focus of your content. As my father used to tell me about flyfishing – Cast carefully and calculated.
- Stay active – Like your New Year’s resolution to hit the gym more often (how’s that working out?) you have to be diligent and stay motivated. Take a break if you need one, but don’t forget that your clients aren’t waiting around (and neither are your competitors)
- Hope for some luck – Like Arnold Palmer said, ”It’s a funny thing, the more I practice the luckier I get”. Keep trying, adapt, evolve – never give up and you’ll never fail.
For some follow up reading, I’m recommending Darren’s article (link below). Nobody said this social media game was going to be easy, but you can’t win if you don’t play and the sooner you get started the better you’ll be at playing the game and reaching your target audience.
5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement.
Tags: facebook, problogger.net, small business
Posted in: Facebook, Social Media |
Posted on Thursday, 17th June, 2010
Built on WordPress 3.0 (Thelonius) and strict XHTML the site offers a look and feel reflective of it’s owners. Integrated Twitter feed on the sidebar of detail pages, Google Picasa photo gallery integration, and a fully integrated Email sign-up list.
Posted in: News, Wordpress |
Posted on Thursday, 17th June, 2010
Just upgraded all of our blogs to the new and improved installment of WordPress! Some pretty fun stuff in this edition including:
- Theme developers have new APIs that allow them to easily implement custom backgrounds, headers, shortlinks, menus (no more file editing), post types, and taxonomies.
- A sexy new default theme called Twenty Ten (that shows all of the new bells and whistles off.)
- Developers and network admins will appreciate the long-awaited merge of MU and WordPress, creating the new multi-site functionality which makes it possible to run one blog or ten million from the same installation.
- A new lighter interface
- Contextual help on every screen
- 1,217 bug fixes and feature enhancements
- bulk updates so you can upgrade 15 plugins at once with a single click
If you have a blog that needs updated, or are interested in starting one, then give us a shout and let’s talk about what we can do to help you out!
Posted in: News |
Posted on Tuesday, 11th May, 2010
Sunfish is happy to announce that we have joined forces with The Calvary Productions in offering Interactive Media Marketing services to our clients.
The Calvary Productions is a creative and strategic agency with strong experience in content production and media outreach. From the start, we command creativity and hold true to the belief that anything is possible Out creative team allows concepts to flourish and aims to exceed expectations. We pricde ourselves on productin innovative, original content and hold every project to it’s highest potential. by providing the best quality productions, staying ahead of trends, and positioning ourselves at the forefront of cutting edge technology, we strive to keep our clients ahead of competition. Reap the venefits our our vast experience and our cost effective approach that ensures a budget will have maximum impact on an audience. With integrity and partnership at its core, The Calvary Productions develops long-term relationships with each client, assuring reliable content will be delivered on time and on budget.
Posted in: News |
