5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement
Chances are good if you own a small business that you are mystified by the miracle and magic that is Facebook. My clients (and friends for that matter) ask me at least once a day how they can make Facebook work for their business.
The simple answer is, start getting engaged. Today I stumbled on an article by Darren Rowse, founding father of a magical site call ProBlogger.net. In it he discusses five ways to use Facebook to Drive Traffic, Build Brand awareness, and Increase Reader Engagement. Methods vary from the using custom landing pages to doing promotional give aways. At the end of the day you need to:
- Identify your audience – Hard to target your writing if you don’t know who you’re writing to (but you remember that from your 9th grade English class right?)
- Give them what they want – Once you’ve identified who your audience is, cut to the chase and give them what they want! We all spend too much time on the internet as it is, cut the fluff and get down to business.
- Cast your net - Once you’ve delivered to your target audience, cast your net again. This time aim for your potential audience and figure out what the clients you want might need. This shouldn’t be an after thought, but it shouldn’t be the focus of your content. As my father used to tell me about flyfishing – Cast carefully and calculated.
- Stay active – Like your New Year’s resolution to hit the gym more often (how’s that working out?) you have to be diligent and stay motivated. Take a break if you need one, but don’t forget that your clients aren’t waiting around (and neither are your competitors)
- Hope for some luck – Like Arnold Palmer said, ”It’s a funny thing, the more I practice the luckier I get”. Keep trying, adapt, evolve – never give up and you’ll never fail.
For some follow up reading, I’m recommending Darren’s article (link below). Nobody said this social media game was going to be easy, but you can’t win if you don’t play and the sooner you get started the better you’ll be at playing the game and reaching your target audience.
5 Ways I’m Using Facebook to Drive Traffic, Build Brand and Increase Reader Engagement.
2 Comments
Build traffic is really not that tough, and top of all, you can build traffic or attract more traffic for free.
Build traffic is a extremely individual skill and is different with each client.
It is more about revealing your business to new probable clients and generating new sales.
Traffic really is not that tough? I’d beg to differ (and most clients would as well). I do agree that traffic is extremely individual to each client, and as such should be tended to individually. Regardless of how difficult you think it is to generate traffic, there is no denying that Facebook is here to stay, and using it help you generate traffic should be done as effectively as possible!